our newsletters

b.good newsletter #29 - our new Brookline deam house

Hey Everyone,

One of the hardest parts of trying to become the greatest fast-food business ever created is finding the perfect new home for our house-ground burgers and hand-cut fries.

So, September was an especially great month for us because we not only found the perfect location for a new home, we signed the lease to a wonderful dream house.

Yes, it?s now official. We signed the lease to a burger palace the likes of which this world has never seen, a fast-food sanctuary so beautiful that it has a retractable garage door, a huge parking lot, and big red trophies on the roof.

So now, the road to fast-food glory has brought us to Brookline (just outside of Coolidge Corner on Harvard Street).

And this b.good is going to be the most beautiful of all our babies.

To most people, an old abandoned gas station that looks like this is no place to raise a beautiful, little restaurant.

But, from the moment we laid eyes on her, our demented minds didn?t see any weird Spanish architecture or rusty gas tanks. We saw beauty, sheer unadulterated beauty.

The beauty of a building we could convert into this old-school burger dream house. We saw happy customers sitting in an open-air dining area. We saw b.good employees roller-skating around the parking lot delivering delicious burgers to customers? cars. (Not us. We can?t skate and Anthony is fat.)

And most of all, we saw these big, beautiful, red trophies on that strange, spanish-style roof. Like some kind of weird Spanish sirens, those trophies told us we could be beautiful champions if we hand-packed our burgers inside her broken walls.

Now, while we?ve still got a lot of construction to do, that burger dream-house is officially ours. And that means it?s time to celebrate.

So, tomorrow, Thursday September 28th, we?re throwing a huge party for you ? our family ? the people who?ve loved and cared for us all the way from the Back Bay to Brookline.

Come by tomorrow night and celebrate our glorious, new, Brookline burger palace by eating free burgers.

Just bring this newsletter by anytime after 6 p.m. and eat whatever burger makes you feel like you?re actually at a party and not at a fast-food restaurant.

And since you can?t truly celebrate without music, we?ve convinced 2 b.good family members to make it festive by playing live at our party. In Harvard Square, DelHill (www.myspace.com/delhill) will be playing ?laid-back, funky rock? and in the Back Bay, DJ Lbs. and Vice Versa (www.myspace.com/viceversah) will be spinning records and rapping (yes, we just wrote that someone will be rapping at b.good). The music starts at both stores at 6:30.

When you come by to celebrate our beautiful new home, please bring this newsletter with you. No copies of someone else?s newsletter or forwards allowed. Violators are not only subject to being forced to pay for their burger, but they?re also subject to Primo, our explosive veggie burger hand-packer. Primo may be a bit older and thinner than other veggie burger-packers out there, but he?s got the quickest hands to ever touch saut?ed veggies, beans, and grains and he will be instructed to use those hands on anyone who takes advantage of the love we have for family.

As always, if you know anyone who wants to be loved like family, forward this and tell them to join ours at www.bgood.com.

Anthony & Jon

P.S. Besides getting the perfect new home, we?re also happy today because we launched our updated, much improved website. Check it out and let us know what you think.

P.P.S. This month, we offered up free burgers for a semester to the winners of Harvard?s freshman talent show. As a company, we?ve never been prouder to nourish the elite minds of gifted young men for free ? especially, when this is their gift.

P.P.P.S. October is just about here and that means so is our 3rd annual garlicky-green eating championship. After 2 years of shame and self-loathing, we?ve decided to retire our weak, pathetic stomachs and let our family answer the call to take down our champ, the relentless spinach predator, Captain Salty A.K.A. John Pepper.