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bgood newsletter #26 -- the week with El Tio
bgood newsletter #26 -- the week with El Tio
Hey Everyone,
$1,650 can buy a used, 26-year-old El Camino that you won't be able to drive off the sales lot. (You'll have to get it towed to a mechanic after you pay for it. And you won't actually be able to hear the sweet sound of her gas guzzling engine, but you will own something very, very special and oh, so beautiful.)
But, no amount of money can buy the heart that's inside our bastard-child of a truck and a sedan.
And this month, it was heart - and heart alone - that allowed her to defy the laws of automotive transportation to chauffeur a b.good customer around for a week without collapsing into a toxic cloud of carbon monoxide on the side of some Massachusetts roadway.
Like Rocky in Rocky IV, she overcame what seemed like insurmountable odds and defeated an entire empire of evil. (The evil nation of car mechanics never got the chance to touch her sweet engine.) The blood suckers who've sucked our burger profits since the day we bought our baby were held at bay by a car that does not know the word quit. She does know the words shake, shudder, stink and stall. But not quit. Never quit.
In the most important week of her fast-food career, El Tio did what she hasn't done in a decade - successfully transport human cargo to an intended destination twice a day for 5 consecutive days.
Hazardous fumes blew into her cock-pit; parking tickets rained down upon her windshield; the odometer, speedometer, and gas gauge on her dashboard never flinched.
But, the greatest car in fast-food never caved in.
And it's a good thing she didn't since the customer who won our "Win A Week With El Tio" contest had a shattered pelvis and couldn't walk.
Contest winner, Andy Herr, was in a horrible skiing accident this winter. And since he actually needed a chauffeur (even if that chauffeur operated a flame-covered half-car half-truck), his friend submitted this contest entry on his behalf.
To meet this special man and to witness his first, courageous day in the passenger seat of the lionhearted El Tio, click and watch an amazing video made by 2 b.good customers. (In an unprecedented display of house-ground, hand-packed burger love, James and Brenda Donald risked their own pelvises by hanging out of a passenger-side window and standing up in the flat bed of a moving El Camino to capture all the first-day glory on film.)
And after you watch this documentary tribute to an old girl's conquest over the odds, come celebrate the heart that made it all possible by eating free burgers.
Just print this out, come see us tonight, Friday May 26th, from 5-10 in Back Bay and 5-11 in Harvard Square, and eat a cousin oliver burger in honor of El Tio.
And when you come, please bring this newsletter with you. No copies of someone else's newsletter or forwards allowed. Violators are subject to b.good family members Matt Drazba and Jeanne Ramalho. From the unnatural obsession with weird vehicles documented in their contest entries, we're pretty sure that they're not the type of b.good patrons who take kindly to defectors. To see who'll be getting the call if any freeloaders try to defy our family this month, click and be afraid.
As always, if you know anyone crazy enough to want to get this newsletter or anyone who wants to be loved like family, forward them this email and tell them to join ours at www.bgood.com.
Anthony & Jon
P.S. Loyal b.good customer and musical virtuoso, Owen Plant (www.owenplant.com), is playing at b.good in Harvard Square today from 12-2 and 5-7. If you're around, come check him out. We've even put together a CD of a few of Owen's tunes that we'll be giving to family members who can make it down to see him today.