our.newsletters

Hey Everyone,

Over the years, a few special family members have given our house-ground burgers perfect, weird, little names.

And for their brilliance, those ground-steak naming prodigies have been rewarded with mass-quantities of free burgers and plaques in our restaurants that testify to their greatness.

So, when we decided to revamp our salad menu this spring, we knew that stirring somewhere deep inside one of you was the perfect name for one of our beautiful, new, crispy salad-babies.

Yes, before we give birth to these 3 new-and-improved salads next Thursday, we need just the right kind of special name that only a member of our family could think up for arugula, baby spinach, blue cheese, dried apples, dried cherries, almonds, and balsamic vinaigrette.

Tell us what we should name our new salad. The winning name won't just earn one lucky b.good patron 365 straight days of free salads, it'll open the gates to fast-food immortality.

And just in case becoming a fast-food legend and a year of free salads isn't enough to compel you to enter, this stupid video about naming a salad should force your hand.

But, no matter how talented you are at naming combinations of tossed vegetables, cheese, fruits and nuts, there's just no way you can invent the perfect name for a salad without tasting it.

So, tonight, we're having our family over to try our new, name-less baby before we add it to the menu next Thursday.

Just print out this email, come see us tonight, March 27th – from 5pm to close – and eat our new, anonymous salad for free. (And if you're coming to Brookline, there'll be more than just free arugula and dried cherries, there'll be live music to listen to while you're thinking up that special name. Family member, Hassan, is bringing his band, The Mark Litman Band, to rock Brookline.)

Please remember, you've got to bring your own print-out of this newsletter. No copies or forwards.

Family impostors aren't just subject to leaving the restaurant without eating a salad that has no name. They're subject to b.good-Brookline's first-ever delivery driver, Marco. While he may not have a sense of direction, Marco does have a car, a GPS, and an irrational love for getting house-ground burgers to customers quickly. So, though it may take him awhile to find them, Marco will hunt down and deliver justice to the deadbeats who try to take advantage of our love for family. As always, if you know anyone who likes thinking up weird names for salad or anyone else who wants to be loved like family, forward this and tell them to join ours at bgood.com.

Anthony & Jon

P.S. The dawn of spring... it's the most glorious of times for this house-ground burger business. See, April's warmth promises the rebirth of two of the most beautiful things we've ever known – a 29 year-old, broken down El Camino and SWEET POTATO FRIES. Yes, April is going to be a special month for us. So, check your email next month to know when the excitement rolls in.