jon, faris and anthony of bgood


We’re two best friends who grew up eating in our uncle’s kitchen. Food was always personal for us and we wanted to start a business around a simple idea – make food the way it was for us when we were kids. Delicious, homemade, wholesome food made with love. We call it “food with roots”. Now, our dream is a thriving business positioned in a restaurant category that is all our own.

We do it by serving delicious food that people feel good about eating. We do it by showing our customers the way we make our food, what’s in it, and where it comes from. And we do it by telling the story of our food through the real people who raise, cook, & eat it in our restaurants.

We make food with roots. And we want you to join us.



Our food tastes amazing. We source as much as we can locally from family farms and prepare it homemade in our restaurants. Then, we serve it up with transparent ingredients & nutrition information.


We always make people and the relationships with these people – our staff, farmers, and customers – the essential part of our business.


We give customers a mission to believe in and build a community around our restaurants. We make our b.good customers active participants in our brand that we’ve created together.


Our brand comes to life in our restaurant experience. Our restaurants are designed with core brand elements that convey and reinforce our food with roots identity. We enhance our open-kitchen format with natural wood, brick, steel finished farmer murals and portraits, and chalkboards that connect our sourcing to community, and produce cases that display fresh, local & seasonally inspired food.


Brand & start-up training: The first training you will receive is on our brand & start-up program. You’ll learn everything there is to know about our brand & concept. Then, we’ll help you develop your store’s specific start-up plan by by training you every step you’ll need to take before opening — from finding a location, to building the location, & to marketing your new b.good. We’ll be there through every aspect of your initial start-up phase.

8-week comprehensive training program: We provide an in-depth, 8 week comprehensive training program in which you’ll learn every aspect of our business. You’ll learn each position in our restaurant & become proficient in every task. You’ll learn how to use our training program so you can effectively train your own team on our systems. By the 8th week, you’ll be running our training restaurant by yourself.

Opening weeks: A team of b.good pros will arrive at your store before you open to help train your team & implement our systems. During the all-important first few weeks after opening, that b.good team will work alongside you to ensure that you are successfully executing our systems to deliver excellent food & service.

On-going support: We’ll provide on-going support to help you deal with challenges & make sure you are running the best most profitable b.good possible. We will provide frequent operational reviews & work together to improve your team, food, & customer service.



What makes an ideal candidate?

Above all, we’re looking for people who are passionate about serving food with roots, want to make lots of money, and believe that they should love what they do. We want you if you’re a leader who possesses entrepreneurial drive, lots of energy, and management experience. Ideally, candidates have restaurant and/or retail industry expertise, but character and attitude will also be the most important criteria when we evaluate franchise partners. Potential franchisees must have a minimum of $100,000 in liquid capital.

How much does it cost to open a b.good Franchise?

The investment required to open a b.good Franchise is between $497,000 and $771,000. There is an initial franchise fee of $40,000 which grants you the license to run a business under the b.good name.

  • Initial Investment: $497,000 – $771,000
  • Initial Franchise Fee: $40,000
  • Royalty Fee: 5%
  • Ad Fund Fee: 1.5%


    Please complete and submit our inquiry form and we’ll contact you to schedule an introductory call. Next, we will share our Franchise Disclosure Document, and other materials to help you learn the brand better.

    We look forward to hearing from you!

    Please fill out our initial inquiry form.

    This information is not intended as an offer to sell, or the solicitation of an offer to buy a franchise. It is for information purposes only. Currently, the following states regulate the sale and offer of franchise: California, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Oregon Rhode Island, South Dakota, Virginia, Washington, and Wisconsin. If you are a resident of or want to locate a franchise in one of these states, we will not offer you a franchise unless and until we have complied with applicable pre-sale registration and disclosure requirements in your state. This advertisement is not an offering. An offering can only be made by a prospectus filed first with Department of Law of the State of New York. Such filing does not constitute approval by the Department of Law. The franchisor b.good FRANCHISE LLC is located at 278 Pearl Street, Malden, MA 02148.

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