Why Cousin Oliver?

Just before we opened in January 2004, we asked our customers to rename one of our burgers. The author of the name we chose would receive that burger free for life.

After a grueling week of mental competition, one lucky man and his "Cousin Oliver" burger emerged victorious and will forever hold a place in b.good history.

Inspired by the legendary "Brady Bunch" character, our champion believed that, like b.good. "Cousin Oliver" represented "the new thing in your life that you're not quite sure of at first but quickly learn to love."

meet our champion
view all the contest entries
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