Why Is He The Champ?

Last winter, when we got an email from a professional competitive eater who wanted a shot at our belt, we knew our 5th annual garlicky-greens eating world championship would be special.

So, in this year's contest, a group of our most courageous b.good family members didn't just battle against spinach and their own gag-reflex.

They also battled real, live professional eaters.

And while we knew that pitting our beloved family members against pros would be special, there was no way we could've known what one of those pros and his esophagus could actually do to garlicky-greens.

To defeat our family and wear our fake-gold plated belt, Pretty Boy stuffed down a world-record shattering 7 pounds of sautéed spinach in 5 minutes.

His dominant ingestion didn't just earn him a year of free burgers and our genuine championship belt, it made Pretty Boy the greatest sautéed spinach eater in the history of Earth.

But, most importantly, it made him our champion.