Why "El Tio"?

In Spring 2005, we determined the best investment for our small, young company was a used 1979 Chevy El Camino. And to have it pimped-out with a custom paint job to cover it with flames, b.good logos, and Uncle Fais's face.

After we purchased the greatest "company vehicle" ever owned, we needed a name for our beautiful Spanish half-car-half-truck. So, we turned to our customers. This time, we awarded the winner with the keys to our El Camino for a weekend.

And by submitting the mae "El Tio Superfly Clown Destroyer" (or just "El Tio" for short), Dan became a champion.

According to the champ, "Each word has its own special meaning: 1) El Tio- the crazy uncle, like Faris , that we all have but few of us acknowledge, along with a shot-out to teh El Camino's'Authentic Hispanic' roots. 2) Superfly - harkening back to the 70's roots, when pimping was cool and life was easy. 3) Clown - McDonald's, the company b.good is doing to McDonald's, and all the the other unhealthy fast-food places out there; it also evokes a great piece of Americana: the 1970's gas guzzlers that came out of Detroit, the El Camino being the 'best' of the bunch, that paved the way for foreign dominance in the U.S. automobile market."

meet our champion
view all the contest entries
view the video
view el tio
read the related newsletter